3rd prize, Competition by invite
Superform: Marjan Poboljšaj, Anton Žižek, Špela Gliha, Jure Uranič, Uroš Zajec
How to create an identity of business premises?
OUTFIT7 is a company that creates a virtual world for the needs of the "real" world. How to integrate those two worlds in the interior of business premises in a way that will represent the company's identuty on the global level?
The idea of the business premises that we have created is a cross section world. Cross section however, represents the world of "augmented reality" - the world of OUTFIT7.
The enaugmented reality" is meant to draw out positive memories and associations that consequently create positive emotions.
The central area is associated with the glade. Blades of grass embrace the unpainted, white virtual world (creative polygon for OUTFIT7) through which you get anopen view of the wonderful surroundings ... "I feel that I am a part of this great story of the company, but at the same. "
The edge of the glade is concluding in the hayrack ... ". I feel the smell and warmth of the wood. Here, I can relax and plan the future."
OUTFIT7 identity + Slovene identity (Hayrack)
= unique OUTFIT7 world